Who We Are
Finada Ltd was set up to help people who feel left behind by the big banks and the complicated financial rules of the City.
Our team is led by people who know the system inside out. Including Lord Peter Cruddas. Peter didn’t start in a boardroom; he started as a telex operator and built his own success from the ground up. That “common sense” approach is exactly how we run Finada. We’re here to give you the same high-level expertise that the big firms get, but in a way that actually makes sense to you.
What We Believe
Cut the Jargon
If we can’t explain it simply, it’s probably not worth doing.
Expose the Risks
We’ll tell you exactly where the "trapdoors" are in an investment.
Keep it human
You’ll always deal with real people who have real experience in the City.
We’re not here to promise you the moon. We’re here to make sure you have the facts, the context, and the confidence to manage your assets properly.